GTA 6 Could Be Entering Its Final Prep Phase

After years of speculation, leaks, and shifting release windows, Rockstar appears to be locking in its next big move for GTA 6.

The studio’s hiring trends, community whispers, and worldwide positioning make it obvious that GTA 6 is wrapping up its prep, and this time, there’s real backing behind it.

Is Rockstar Hiring For GTA 6?

In late June, Rockstar began posting job listings at its London studio for marketing localization specialists across more than ten regions, including countries like Brazil, France, Japan, South Korea, Russia, and Italy.

The positions are temporary and last 12 months. They probably support finishing and distributing marketing for the upcoming release. This kind of hiring wave isn’t unusual in the game industry, especially during localization crunches.

But what makes this different is the scale and timing. The fact that Rockstar is actively translating marketing content this early into multiple languages signals a large, synchronized global campaign. It means the company is lining up its global marketing plan ahead of launch.

Does This Mean Another Delay Is Off the Table?

Rockstar and Take-Two have delayed the release to May 2026, but everything appears to be in order on their end.

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Actually, both inside and outside sources sound confident about the new date. According to developers and insiders, despite the usual unpredictability in QA and localization, the temporary contracts indicate a schedule consistent with the May launch.

The timing leaves little room for a second delay, especially considering how closely Rockstar has followed similar rollout patterns with games like Red Dead Redemption 2. This kind of marketing groundwork wouldn’t be happening unless the studio was certain the finish line was in sight.

Why Is Localization Such a Big Deal for GTA 6?

Rockstar is doing more than subtitles and dubbing because they want GTA 6 to connect with players worldwide.

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Targeting Japan, Poland, and Brazil indicates a change from traditional Western-first marketing toward a global perspective. Players from Arabic-speaking regions and Turkey have already expressed interest in upcoming hiring phases, showing strong worldwide anticipation.

Even though some countries aren’t listed, people close to Rockstar say this first hiring round doesn’t cover everything. Additional openings are likely to appear as the rollout advances, especially when companion app support and local features are introduced.

The marketing is in place, and the game is playable internally, so the next move is to begin promoting it publicly. Industry analysts expect Take-Two’s August 2025 earnings call to reveal more concrete updates—potentially even confirming the start of the marketing cycle. That could include a new trailer, gameplay breakdowns, or confirmation of platform-specific features.

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